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October 31, 2005
By: TOM BRANNA
Gillette held merger talks with Colgate-Palmolive, a rival consumer goods company, about four months before approaching Procter & Gamble, the industry titan that later acquired Gillette for $58 billion. According to The Financial Times, Colgate’s failure to negotiatie last year could represent one of the greatest missed opportunities in the industry’s recent history, as its fortunes subsequently took a turn for the worse. In September, Colgate-Palmolive issued its first profit warning in more than a decade, leading to a sharp fall in its share price.
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